SENIOR CREATIVE DIRECTOR

Led end-to-end campaign production for seasonal shoots, owning all creative decisions from concept and casting through on-set direction and post-production, while managing the UGC pipeline.

Directed paid social creative for Nestig, raising the bar on ad design and integrating AI-generated imagery to differentiate the brand and drive performance.

Scaled paid social creative volume while maintaining strict brand guideline adherence, developing inventive approaches to increase ad output without sacrificing the brand’s premium aesthetic.

Directed paid social creative in support of a new product launch, developing fresh creative angles to unlock new top-performing ad concepts and expand the brand’s performance marketing playbook.

Directed high-volume paid social creative, managing large-scale ad output with a focus on creative variety, format experimentation, and structured testing to identify top-performing concepts.

Stepped in to stabilize a challenged account, developing inventive creative solutions with limited existing assets and leading the creative implementation of a full brand refresh across paid social.

Supported new product launches, experimenting with motion design to create dynamic, high-performing ads with a limited creative asset library.

Led a paid social and out-of-home launch campaign for a new product line, including an AI-generated hero campaign video brought to life across digital and billboard placements.